Because every business needs a Web site*, I highly recommend that every reader subscribe to Website Magazine (WebsiteMagazine.com...No, there is no affiliate relationship there...but if one is available, I will pursue it).
And, since your presence on the Web is so vital, and this magazine provides such excellent content, I don't mind quoting two articles in the May 2010 issue to make my point.
In Editor-in-Chief Peter Prestipino's "Web Commentary" article, "Is Your Website a House of Cards?" (page 48) he asks, "Is your entire business model reliant on the performance of another? If yes, you have a significant problem on your hands."
He could have pointed directly to the folks who just lost all of their income streams when Apple (Apple.com) decided to play nice (thank you, Apple -- could you please influence Microsoft to have high standards, too?) and block smutty applications from the iPhone.
That article (page 8), "Apple Tightens the Reins on App Developers," reports the company banned thousands of applications "deemed to have adult-themed content."
My husband wants to build a big playground in our backyard -- big enough for grown-ups. But when he calls it an "adult playground" I tell him our friends will picture scantily-clad women swinging on the swing set. The word "adult" has been high-jacked. We need to call it a grownup playground.
I hope, as you proceed in your own business start-up, that you will be a grownup and stay away from "adult-themed" ways to make a living. Do something you can be proud of, and make sure you don't rely exclusively on another company's technology or permission.
Thank you, from the bottom of my born-in-New-England (don't call me a prude) heart.
* You see "Web site" and "website" in this post because "Web" should properly be capitalized, and "Web site" should properly be two words, but many leading industry publications use "website," so you see that term quoted.